Decide the move
Strategic direction, opportunity and risk assessment, priorities, market and category choices.
Advisory.
I help founders and leaders decide what to do next, how to be understood, and how to tell the story as they navigate a consequential move.
Strategic direction, positioning & narrative for growth-stage companies and enterprise leaders.
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Coca-Cola·
LVMH·
Meta·
FIFA·
McDonald's·
Red Bull·
Viacom·
VerzuzTV·
Forth Hotel·
Flaire (acquired)·
Harlem Capital·
Goji·
Sway Capital·
Vertical Gyms·
The Sculpt Society·
Joggy·
Atlanta Tech Village·
Russ·
Rachel Hollis·
Coca-Cola·
LVMH·
Meta·
FIFA·
McDonald's·
Red Bull·
Viacom·
VerzuzTV·
Forth Hotel·
Flaire (acquired)·
Harlem Capital·
Goji·
Sway Capital·
Vertical Gyms·
The Sculpt Society·
Joggy·
Atlanta Tech Village·
Russ·
Rachel Hollis·
“Sharp where I needed sharpness, generous where I needed perspective. A rare combination.”
- Bowen Yang, SNL / Apple TV+
Struggling with any of these?
You have product-market fit, but the market doesn’t understand why you’re the category-defining choice.
Growth is accelerating, but your positioning, communications, and go-to-market haven’t caught up.
The founder story, the company story, and the customer story are drifting apart.
Or one of these:
- You’re entering a new market, launching a new product, or expanding the team - and need a sharper story people can quickly believe in.
- You have more customers, stakeholders, and opportunities than ever, but less alignment around what to prioritize next.
- You need to become more visible to customers, talent, partners, or investors - without turning the company into a personality brand.
- You’re making a consequential decision around a partnership, category expansion, pricing, acquisition, brand evolution, or AI - and need an outside perspective before you commit.
- Your brand is known, but you need it to become more culturally relevant, emotionally resonant, and harder to substitute.
- You’re building an executive team, but need clearer shared language around the company’s next chapter.
- AI is changing how your customers, competitors, and employees operate - and you need to determine where it creates leverage versus distraction.
I’m here to help.
Whether momentum has stalled or the company is growing faster than its story, what’s needed is a clearer direction, a sharper position, and something people can quickly believe in.
I work alongside founders and leadership teams when a big decision is on the table - a new market, product, category, partnership, acquisition, leadership shift, or a changing technology landscape.
Together we clarify the move, pressure-test the opportunity, and make sure the company is understood at the level it’s ready to operate.
Three moves we make.
Make it make sense
Positioning, market narrative, messaging architecture, customer and stakeholder clarity.
Make it land
Founder and executive narrative, launches, communications, cultural relevance, team alignment.
“App sales are up 40%. In thirty days it became our best-selling product, based on Amanda’s reframe.”
- Liz Tenuto, CEO at The Workout Witch
Navigating a consequential next chapter? Let’s chat.
book a consult→Need strategic advice sooner?
Bring the issue you can’t stop thinking about and leave with clarity on the next move in 75 minutes.
book an intensive→Uncommonly Good™