Well, you’ve taken the time to click and learn more about me.
I’m honored.
Hi, I’m Amanda. A positioning strategist and the founder of Thought Factory.
I help founders set the strategy, shape the programs that bring it to life, and get the communications right. Learn more about my consulting work here↗.
A little about me personally: I was homeschooled to train for tennis and played through college. The strategy, the persistence, and the competitive streak all trace back to the game.
Outside of work I digitally crate dig for new music, believe walking is the best form of thinking, and love reading about how people used their zone of genius to accomplish rare feats.
My leading philosophy: if you’re going to play, play to win - and win by being uncommonly good.
Good to others.
Good to yourself.
Good at the game.
My strategies, ideas, and direction have driven over $60M in revenue and capital, from growth-stage startups to Fortune 100 companies.
Here are some nice things people have said about working with me and the rigor of the work:
“App sales are up 40%. In thirty days it became our best-selling product, based on Amanda’s reframe.”
“Sharp where I needed sharpness, generous where I needed perspective. A rare combination.”
“We needed storytelling and comms upleveling. Amanda came in and was scary good.”
“You filled the room with incredible intelligence - inspiring and challenging for the org.”
“Amanda completely crushed it. It was exactly what I needed to see where to step next with the rollout and the overall brand direction.”
“Amanda has been with us since the beginning - idea, launch, and now scaling. Her team conceived the entire brand, and she’s saved us many times by listening between the lines with vendors and partners. The numbers rewarded us immensely.”
“Our portfolio companies made changes to their funnel, touchpoints, and sales materials within 24 hours of Amanda’s keynote.”
“A thought partner who’s a hybrid business strategist and creative, offering a new perspective on every challenge. I walked into rooms with total clarity on the next move for the business as a whole.”
“She was voted our most impactful session of the entire conference. Truly an audience whisperer.”
“We have her every year. She leaves our founders clear and excited about what to do next with the challenge in front of them.”